What a NLP Master Has to Say About Copywriting and Sales

Glenn Devey has over 300 post-diploma coaching hours spanning Directors, Managers, Business Owners and Sole Traders. Over the last three years he has designed, developed and delivered a suite of NLP, Leadership and Coaching and Mentoring training to clients such as: Argos, Starbucks, Jordans Cereals, Kimberley-Clark, West Midlands Police, Royal Mail and the National Grid. I sat down for a cup of tea with Glenn to ask him some questions about using NLP in sales and copywriting.

CJW: I’ll start off with a global question before moving onto specifics… What do you think are the ethical issues of using NLP’s language patterns to persuade visit https://lambang247.com/ people to do something that they weren’t planning on when they woke up?

GD: You really need to quantify the word persuade. Over the years I’ve come to the conclusion that people won’t do anything that they really don’t want to do, people will only do stuff which part of them wants. All the language patterns of NLP do is to frame conversation is a way which suits the other person’s communication style.

CJW: OK so what you’re saying is that there needs to be a clear benefit for the person to begin with and NLP just improves your delivery of that benefit during communication.

GD: Yeah all you’re doing is changing the way you offer the suggestion so it fits in with the other person’s criteria. If they don’t want what you’re offering and your product has nothing desirable or beneficial to them then NLP won’t help.

CJW: It’s a central concept of NLP that the chat that we have with ourselves inside our heads shapes our lives. How far can positive thinking get you in life?

GD: To quote a well known phrase… positive thinking won’t get you everywhere but negative thinking won’t get you anywhere. Positive thinking is part of the bigger picture alongside planning, setting goals and being flexible.

CJW: It is repeated at every sales and copywriting seminar that the reasons people buy are emotional rather than practical. What are the key emotions which make people buy stuff they probably don’t really need?

GD: There’s no particular emotions which compel people to buy… it’s a very individual thing driven by each individual’s value set. If that person has a high value on adventure and you’re selling adventure programmes then you’re quids in. But it would be difficult to motivate someone to buy something which they weren’t emotionally connected to.

CJW: So thorough research of your target market is important then?

GD: Absolutely… You’re much better off with the sniper approach than the blunderbuss.

CJW: Do people have emotions as a result of thinking or do people think as a result of emotions?

 

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